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Every time England plays a match, those affected by domestic abuse face a heightened risk. While football itself does not cause the crime, research shows a stark correlation with tournament fixtures. Reports of domestic abuse spike by 38% when England loses and by 26% when they win or draw.
In response, the ‘Support The Goal to End Domestic Abuse’ campaign has returned for the Men’s World Cup 2026. This year, the initiative is backed by the Kent FA alongside Medway Council, Kent County Council, and local domestic abuse services (KIDAS and MDAS). Organisers are urging football fans, residents, and businesses across Kent and Medway to be extra vigilant for signs of abuse and to help direct victims to vital support services.
Domestic abuse affects over 3.8 million people annually in England and Wales, including an estimated 61,500 adults in Kent and Medway. Notably, one in six crimes reported to Kent Police is related to domestic abuse. Local leaders emphasize that abuse is not always physical; it can also be emotional, psychological, or financial.
As part of the wider ‘Know, See, Speak Out’ initiative, downloadable posters and social media toolkits are being made available to help communities spread the word. Officials and safeguarding experts are urging the public to trust their instincts and speak out if something does not feel right.
Where to Find Help
If you or someone you know needs specialist domestic abuse support, contact Victim Support on 0808 168 9111 or visit www.DomesticAbuseServices.org.uk.
In an emergency, always dial 999. If you are unable to speak, you can cough or tap the handset, then press 55 when prompted, and the police will know it is an emergency.