Dover Cruise Port Photo: Port of Dover
Dover Port has announced that Peter Wright from Saga PLC will join as Head of Cruise, to drive the Port’s ambitious growth plans and deliver a fantastic future of world class travel and visitor experiences for its portfolio of cruise lines.
Peter Wright
Currently Commercial Director at Saga Cruises, Peter will lead the team from October 2023, taking the baton from Sonia Limbrick who will be stepping back gradually after eight years at the Port.
Christian Pryce, Chief Commercial Officer at the Port of Dover said: “I am proud of how far Dover Cruise has come; we are a leader in customer service, travel experiences, and inspirational culture and heritage. Our cruise business is back to pre-Covid levels, and this is all testament to the incredible work of Sonia and the team, who I’m delighted will continue to be integral to Cruise in Dover, with a focus on attracting even more guests and lines to our home.”
“Following an extensive recruitment process, Peter emerged as the standout candidate among a pool of exceptional contenders. His achievements at Saga and track record in successfully leading major growth projects stood out in the selection process. We’re thrilled that Peter will be joining us to help take the business to the next level as we deliver the expansion of our terminals, berths and continue to develop Dover and the Garden of England as a world class destination. Peter will be empowered by the amazing foundation that Sonia has already built to bring in some new ideas to make Dover the best cruising destination in the British Isles.”
Peter brings over 20 years of experience within the cruise and wider travel sector and coming from a local and long-established strategic partner, he will be instrumental in positioning Dover Cruise as a highlight of the newly revived waterfront and the Kent Cruise Partnership.
As well as being a local recreational hub with the Marina Curve and Clocktower Square, the Dover Waterfront brings communities together from across the nation and globally with a brand-new marina sitting alongside world famous cruise ships.